South African cosmetics company eyes Ghana as expansion potential

South African cosmetics company eyes Ghana as expansion potential

Gautang-based cosmetics company Yivani Ezi Ndaba Trading is focusing on Ghana, Nigeria for potential export opportunities through the Department of Trade and Industry (dti)’s Outward Selling and Investment Mission (OSIM) to Ghana and Nigeria scheme, which runs until Friday.  

The company showcased its products in the country earlier this year and is keen to further capitalise on this market. Ntshantsha Majambozi, Chief Executive Officer of Yivani Ezi Ndaba Trading, said, “Yivani’s vision has always been to create a footprint outside South Africa, hence the focus on the use of South African indigenous oils as this will give us a competitive advantage when we sell outside the country.”

Majambozi also said she is hoping to meet agents and companies willing to distribute the company’s products. These products range from soothing cosmetics like tissue oil, body oil, soothing and nourishing creams, soothing serum, body firming gels and body firming cream. The company’s aim is to promote natural South African indigenous essential oils.

The dti is aiming to help 30 companies with its Export Marketing and Investment Assistance Scheme (EMIA) to participate in the OSIM. The scheme hopes to assist South African companies to promote South African-value added products and services and penetrate other markets.