THE WHAT? South Korean boyband member Lay Zhang has been named as the newest Global Ambassador for MAC.
THE DETAILS The musician, who is a part of Korean group EXO, has worked with the cult beauty brand since 2018 when he was announced as its first spokesperson in China, before evolving to Brand Ambassador for the Asia-Pacific region in 2019.
Taking to Instagram to announce the news, MAC said, “Multi-talented musical artist, member of EXO and sensational performer @LayZhang is taking our relationship to the next level as our newest Global Ambassador. “I’m honored to continue working hand in hand with M•A•C Cosmetics and to continue to break barriers in the beauty space,” he says. Stay tuned for more to come with Lay this year!”
THE WHY? Zhang’s popularity throughout Asia has undoubtedly helped secure the music artist’s ongoing partnership with MAC. Indeed, the star has previously worked for the likes of Valentino, Milka, Perrier and Biotherm.
Sales were said to have soared following Zhang’s previous appearance in MAC’s Art of Studio Fix campaign, according to Business Mirror.