THE WHAT? Los Angeles Sparks, a WNBA team, and Urban Decay, a cosmetics company, have formed a partnership. The agreement positions Urban Decay as the official beauty partner of the team.
THE DETAILS? The collaboration involves Urban Decay supplying their products to the team and curating fan experiences for the 2023 season. The cosmetics firm will also back the Sparks at home games and partake in charitable ventures, like their work against cyberbullying with The Cybersmile Foundation.
THE WHY? This partnership aims to augment the Sparks players’ image on and off the court and support online diversity and inclusion. This initiative aligns with both entities’ goals of endorsing self-expression and empowerment.