THE WHAT? Fashion designer Stella McCartney is set to launch a skin care line that promises to be minimalist, sustainable and clean, according to a report published by WWD Beauty.
THE DETAILS Created in partnership with LVMH, the range, which will be sold via a dedicated D2C website, comprises just three products, an intentional less-is-more approach to the sector.
Products are formulated with few ingredients, all sourced from northern Europe and many upcycled from food biproducts. The range is packaged in reusable recycled glass jars with the product contained in disposable pouches made from wood waste. Products will be exported to the US via sea to minimise their carbon footprint.
THE WHY? McCartney told WWD, “I want less, and I want it to work. I want it to be honest and to complement my way of thinking, and of living life. I obviously wanted to do the cleanest skin care that we could do in luxury, the purest of the pure.”