THE WHAT? Stuart La Brooy has been appointed Vice President Sephora, Southeast Asia and Oceania, excluding China, according to Marketing Interactive. 

THE DETAILS La Brooy joins the company from drinks company Diageo, where he held the position of Senior Marketing Director, Strategic Partnerships Asia.

In his role for Sephora, La Brooy will be in charge of leading marketing, customer satisfaction, and loyalty.

La Brooy said, “From a vision standpoint, I’m passionate about leveraging innovation to keep our omnichannel experience cutting edge, growing and creating value for our beauty community, and strengthening Sephora as a global brand icon while also embracing local beauty culture and shopper needs.”

He is set to double down on diversity in his new role. 

THE WHY? Talking about the company, La Brooy said, “Everyone I spoke to during the process had a genuine passion to be a positive impact on the community and their employees, which really impressed me.”

This, coupled with the fact that Sephora is “the only global multi-brand retailer in the prestige beauty category,” while Asia is the “largest, fastest-growing, and most dynamic geography” is why he took the role at Sephora.