ADDRESS:
100, Hangang-daero,
Yongsan-gu,
Seoul,
Republic of Korea
PROFILE:
Sulwhasoo is a skincare brand sold under the AmorePacific umbrella and is sold in 11 global locations. Launched in 1966, Sulwhasoo’s ingredients are based on Korean herbal medicines.
CEO: Suh Kyung-bae
CFO: Hyunchul Hwang
BRAND RANKING:
2019 – 30
2018 – 29
2017 – 28
COMMENT:
Despite steadily dropping a place for the past three years, Sulwhasoo was said to have helped boost beauty revenue for AmorePacific’s Q1 2019 results – could this help the brand continue to climb going forwards?