THE WHAT? Infinite Looks has announced that its Sunday II Sunday brand has closed a US$4.2 million Series A funding round. Johnson & Johnson was named as lead investor with participation from Ignite Venture Studio and Symrise.

THE DETAILS The finds will be used to fuel the continued development of innovative products for the textured hair brand, whose USP is to ‘blur the lines between health and beauty to ensure women never have to compromise’ with a product line focused on scalp care.

“Sunday II Sunday continues to address an unmet need through a robust innovation pipeline at the intersection of health and beauty,” said Josh Ghaim, Founder of Ignite Venture Studio. “Ignite Venture Studio is very excited to continue on this journey with Keenan and his team not only on future product innovations that are truly differentiated but also our continued commitment to support women and minority founded start-ups that are truly having an impact on their customers and their broader communities.”

THE WHY? Keenan Beasley, CEO and Founder of Sunday II Sunday, commented, “This funding round and the impressive demand we’ve seen from consumers so far reaffirms what we already knew; there is a massive gap in the hair care industry to provide pre- and post-exercise care for textured hair. Every hair type has different needs and the needs of textured hair have long been overlooked. We’re proud to deliver and expand the products in our line with solutions for women who refuse to be held back by their hair on their journey to lead an active lifestyle.”