THE WHAT? Sunday II Sunday has announced its imminent launch on Sephora.com. The Infinite Looks-owned brand will make its debut on May 25, 2021, granting women within the textured hair community increased access to products formulated for their hair post-physical activity.

THE DETAILS The athleisure hair care brand launched less than a year ago and has seen an average monthly growth rate of 23 percent with conversion rates nearly double the industry average.

“For us, this partnership is so exciting because it means that we will be able to reach even more women with solutions to empower them to lead their fullest and most active lives without worrying about how it will affect their hair,” said Keenan Beasley, CEO and Founder of Sunday II Sunday. “We’re excited to work with a brand like Sephora that recognizes the need behind these products and blurring the lines between health and beauty.”

THE WHY? Sephora made its 15 Percent Pledge in June last year, committing to at least 15 percent of its assortment to Black-owned brands. As Jennifer Lucchese, VP Haircare Merchandising at Sephora, reveals, “Sephora is thrilled to partner with Sunday II Sunday and continue our commitment to bringing innovative products that cater to all hair types, textures and concerns to our clients.”