THE WHAT? UK health and beauty retailer Superdrug has signed 300 brands to the newly-launched Superdrug Marketplace.
THE DETAILS The platform offers brands from premium beauty and wellness such as UpCircle Beauty to Vidrate, hydration drinks.
According to a press release, “The platform has been seamlessly integrated on Superdrug.com, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers. Third-party marketplace products will sit alongside Superdrug products on Superdrug.com and will be identifiable with a marketplace logo and banner.”
The Superdrug Marketplace has a focus on growing trends including homegrown, female-founded, sustainable and inclusive new brands.
Brands launching on the new Marketplace include cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, women’s razor brand FFS Beauty and Jecca Blac.
THE WHY? Marketing and eCommerce Director Matt Walburn, who led the development of the Marketplace at Superdrug, commented: “Marketplace is the exciting next step in our digital transformation programme. Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com; broadening and strengthening our accessible beauty and health offering to our customers.”