Symrise and IBM Research join forces to break new AI ground in fragrance creation

Symrise and IBM Research join forces to break new AI ground in fragrance creation

Symrise has joined forces with IBM Research to break new ground in perfume creation based on digital fragrance models using artificial intelligence.

The project, named Philyra, has used AI technology by IBM Research for product design and will involve the creation of two fragrances for O Boticario, which will be on the market in 2019.

Achim Daub, President of Symrise Scent & Care, stated, “The art and science of designing a winning perfume has been something we at Symrise have been doing for more than 200 years.
“Now our perfumers can work with an AI apprentice by their side, that can analyze thousands of formulas and historical data to identify patterns and predict novel combinations, helping to make them more productive, and accelerate the design process by guiding them toward formulas that have never been seen before.”

The AI technology needed for fragrance production is said to require a higher level of precision than when used for other industries, with the Philyra project said to use, ‘artificial intelligence and a treasure trove of data to create, for example, a fragrance especially for Brazilian male millennials.’

Alexandre Bouza, Marketing Director, O Boticario, said in a statement, “This effort brings together human expertise with machine intelligence to create novel, fine fragrances. Philyra’s understanding of consumer preferences and knowledge of formulas and ingredients, led to new fragrance combinations, which allowed our perfumers to accelerate the creative design process and focus on perfecting the final products.
“Advances in AI are helping us introduce unique, new fragrances to our customers. We are very excited to be part of this collaboration with Symrise and IBM Research.”

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