The Singapore Economic Development Board has appointed Heinz-Jurgen Bertram, CEO of Symrise, Economic Ambassador to Singapore for small and medium-sized companies.

Singapore’s Prime Minister, Lee Hsien Loong, presented the certificate of appointment to Bertram at a ceremony held in Munich. The economic ambassador program was created in 2015 to provide a reliable network of executives who have experience operating in the Asian market to advise and make recommendations to companies looking to grow in the region.  

“Due to its clear legal framework and prevailing respect for intellectual property, Singapore is an important location for Symrise in terms of research, development and production,” said Bertram.