Symrise has unveiled its new Asia-Pacific Flavor Innovation and Technology Center. The opening is the culmination of the flavor and fragrances firm’s €30 million investment in its regional headquarters in Singapore.

The center is based in the company’s new state-of-the-art regional HQ building and houses several facilities designed in accordance with Symrise’s R&D strategy.

“Asia is fast becoming one of the main global sources of influence and inspiration for innovative food products. And major centers for business, lifestyle, technology, health and nutrition like Singapore will be at the heart of the megatrend,” said Heinz-Jurgen Bertram, CEO. “Similarly, Singapore will continue to be within the heart of our growth story and I believe the new research and innovation facilities will ignite greater collaboration, connectivity and creativity among industry stakeholders.”

The company also announced that the next phase in the expansion and enhancement of its regional operations in Singapore will be to expand and restructure its Scent & Care division, with a new S&C Consumer Insights Center to enable Symrise to develop deeper market understanding.