Fragrance behemoth Symrise has entered the digital world with the launch of its new app for mobile devices that allows users to search for any fragrance, called The Symrise Genealogy App.
There are both male and female versions which have a user-friendly navigation guide that helps users to go to direct product families, the alphabetical index or a direct search function.
Isabelle Vacheret, Senior Vice President Global Marketing Scent & Care at Symrise said, “Symrise has been a pioneer in the fine fragrance genealogy and is still a step ahead by now going digital with its unique family tree of fragrances for smart phones and tablets.
“Our modern world is always in motion, is getting ever more connected. Everyone is spending more and more time with their mobile devices surfing the internet and working with social media. That is why we developed our digital Fine Fragrance Genealogy. It will give our customers an instant and time-saving experience of our Fine Fragrance Genealogy as they may now access it whenever and wherever they want.”
Other features of the app include a zoom and scroll function which allows users to scroll through all nine fragrance groups and go to their fragrance of choice. Chosen scents can be added to a ‘favorites’ list and can be shared via email. Each fragrance and fragrance family comes with a detailed description.