Nivea India has named Bollywood actor Taapsee Pannu as its latest brand ambassador, according to a report published by Brand Equity. The Naam Shabana star will feature in campaigns for the Beiersdorf-owned brand’s body wash and shower gel.

“It’s such an amazing feeling to be roped in by a brand for which you have been a consumer since years. The quality, reach and range of their products is so wide that it’s an honor to be chosen as their brand ambassador,” said Pannu in a statement.

“The consumer needs of emerging India are different from established category codes. At Nivea, it is our continuous endeavor to identify and cater to such needs. The Nivea Shower Cream product is addressing the needs of those consumers who seek extra-care and moisturization in their bath routine. Clearly, a shower gel is a superior format to deliver on such a higher order need,”commented Sachin Killawala, Marketing Director at Nivea India.