Tanger Expands Partnership with Sephora

Tanger Expands Partnership with Sephora

THE WHAT?  Tanger, a leading owner and operator of outlet and open-air retail shopping destinations, is expanding its partnership with Sephora, the world’s largest prestige beauty retailer. This year, five new Sephora stores, each averaging 5,000 square feet, will be opened in Tanger’s shopping centers across Charleston, S.C.; Deer Park, N.Y.; National Harbor, Md.; Palm Beach, Fla.; and Phoenix/Glendale, Ariz.

THE DETAILS  The new Sephora locations will significantly advance Tanger’s offerings in the beauty and wellness category. Tanger’s expansion strategy includes diversifying its portfolio with new brands and categories beyond apparel and footwear to enhance the overall shopping experience. Since January 2023, Tanger has leased nearly 200,000 square feet to new-to-portfolio brands, aiming to attract younger and more affluent shoppers among the 120 million guests who visit its centers annually.

THE WHY?  The expanded partnership with Sephora reflects Tanger’s commitment to broadening its appeal and enhancing the shopping experience for its guests. By integrating high-demand, prestigious beauty brands, Tanger aims to diversify its offerings and attract a new generation of shoppers, aligning with its growth strategy and market positioning.

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