THE WHAT? Target has announced the appointment of Prat Vemana as Executive Vice President, Chief Digital and Product officer, effective 31st October.
THE DETAILS Joining as part of Target’s leadership team, Vemana will report to Cara Sylvester and will oversee the company’s digital business, including site merchandising, user experience, digital operations and product, and Target+, the retailer’s growing online third-party marketplace.
Vemana will also provide key support for Target’s product teams across the company by bringing ‘a holistic view to the retailer’s overall product strategy.’
THE WHY? Speaking about the appointment, CEO Brian Cornell said, “Digital continues to be a major growth driver for Target, and we’re excited for Prat to bring his proven expertise in this area to an elevated role on our leadership team. Our team has created a digital shopping experience that is truly best in class, and under Prat’s leadership, our digital business is well-positioned to continue growing for years to come.”
Cara Sylvester, Chief Guest Experience Officer, Target, “We know our guests choose Target because our shopping experience offers them a sense of joy and ease that can’t be beat, and our digital business plays an increasingly outsized role in bringing that to life for the millions of people who regularly visit our stores, website and app.
“With his experience leading digital businesses across consumer-facing industries and a guest-centric vision, Prat is the ideal leader to further accelerate Target’s digital growth and maximize our impact for guests, team members and our business.”