THE WHAT? Viral beauty brand, ColourPop is launching an exclusive collection in Target stores, according to a report published by Allure.

THE DETAILS The US retailer’s customers will be able to browse some 29 products from the popular line, which previously has been available exclusively online.

THE WHY? Target knows what brings in the customers and the launch of the ColourPop for Target line just in time for holiday season is no doubt designed to up footfall and spend in the beauty aisles.