Target debuts vegan fragrance line

Target debuts vegan fragrance line

US retailer Target has launched its first, exclusive fragrance line, according to a report published by Market Watch.

The brand, named Good Chemistry, will comprise four collections, with four scents a-piece: Confident & Charming, Good & Grounded, Vibrant & Playful, and Cool & Collected.

All the fragrances are said to be vegan, paraben free and formulated with essential oils. Priced between US$9.99 and US$24.99, formats include perfumes, rollerballs and body sprays.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, Senior Vice President of Beauty and Essentials at Target, in a statement. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

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