Target launches new budget brand, dealworthy

Target launches new budget brand, dealworthy

THE WHAT? Target has unveiled its latest owned brand, dealworthy. The budget range features some 400 everyday basics priced competitively.

THE DETAILS The low-priced line spans apparel & accessories, essentials & beauty, electronics and home. Further products will be ushered in throughout 2024 and 2025.

THE WHY? Rick Gomez, Executive Vice President and Chief Food, Essentials and Beauty Officer, Target, explains, “With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price. We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target.”