THE WHAT? Target has rolled out a new mobile scheduling app which will enable employees to choose shifts to align with their schedules. The US retailer has been evolving its staffing model for more than a year to provide more stable hours and paychecks for its team.

THE DETAILS Hourly team members will be offered additional hours during the holiday season via the app, meaning the company will hire fewer seasonal team members than previous years.

“Our team continues to deliver time and time again, showing incredible resilience and flexibility to meet the needs of our guests. Years of investments have helped us build an operating model within our stores that benefits our team, delivers for our guests and drives our business,” said Mark Schindele, Chief Stores Officer, Target.

THE WHY? Melissa Kremer, chief human resources officer, Target, reveals, “Our strategy is only possible because of Target’s incredible team. We have worked to provide our team members with more consistent schedules, which means more consistent paychecks and a more consistent way to manage their life. Additionally, we are offering more hours to team members who want them and continuing our important investment in training and development. When we invest in and care for our team we know that guest service improves, turnover goes down and team members can more easily build rewarding careers at Target.”