Target to launch own nail care range

Target to launch own nail care range

US drug store Target is expanding into the nail care market with the launch of its own label nail color collection Defy & Inspire.

The first to be launched under its own brand name, the collection is hoped to further boost the company’s two main categories; fashion and beauty. The nail color line will carry 38 different shades as well as a top coat and base, and will be rolled out into all 1,800 Target stores as well as online from 17th January. The products will cost $7.49 each.

Dawn Block, Senior Vice President for Target said, “We feel we have an opportunity to provide a high-quality, affordable nail lacquer. We feel that was missing from the market. We give back time and money in a fun color palette. Within our colors, we think there is something for everyone.”

The products are aimed at budget-conscious consumers and is part of Chief Executive Officer Brian Cornell’s initiative to sell quality, affordable products only found at Target.