US retail giant Target has announced it will be removing certain chemicals from beauty and personal care products by 2020, while also creating more transparent ingredient lists.

The move is being hailed as the Target Pledge and is hoping to achieve clear information for consumers on Target-owned products such as up&up, Sonia Kashuk and Defy & Inspire.

Speaking to Allure, Jennifer Silberman, Target’s Chief Sustainability Officer, said, “We know our guests are becoming increasingly concerned with chemicals in products they use in, on, or around their bodies and they trust us to provide better choices for them and their families.
“We believe everyone should have access to better-for-you products.”

Also part of the pledge, Target has committed to investing up to $5 million towards green innovation by 2020.

Silberman continued, “We’re committed to removing phthalates, specific unwanted parabens, formaldehyde, and formaldehyde-donors from our beauty category by 2020.”