Teen passion for Sol de Janeiro pushes L’Occitane’s Q3 sales up 18.9 percent

Teen passion for Sol de Janeiro pushes L’Occitane’s Q3 sales up 18.9 percent

THE WHAT? L’Occitane has announced an unaudited quarterly update for the third quarter of the current financial year. The natural cosmetics firm saw sales rise 19.5 percent at reported rates in the three months to December 31, 2024 to €1,915.3 million.

THE DETAILS By brand, tween and teen favourite, Sol de Janeiro was the star performer, growing 199.4 percent to hit sales of €204.4 million. In contrast, L’Occitane en Provence saw sales drop 2.9 percent while Elemis put on a strong 14.7 percent.

By region, the Americas delivered the strongest growth, up 64.5 percent, while EMEA inched up 4.6 percent and APAC sales dipped 2.8 percent.

THE WHY? André Hoffmann, Vice-Chairman & Chief Executive Officer of L’Occitane, comments, “We delivered a decent holiday season, which enabled us to maintain our growth momentum and relative outperformance in the premium beauty market in China and other key markets. It was also pleasing to see Elemis return to growth in light of our ongoing premiumization strategy to support its long-term profitability.

“We will continue to build on the accelerating growth of Sol de Janeiro as we steadily expand its product and category range, and the scale and reach of its distribution. We will also further build on the healthy growth of other brands, including our recently acquired luxury home fragrance brand, Dr. Vranjes Firenze, to round out our portfolio.”

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