Digital giant Terragon Group has won the accounts for the digital marketing of Unilever Ghana’s Lifebuoy, Sunlight, and Pepsodent brands on a multi-year agreement.
Terragon will have responsibility for all digital marketing of the brands, including strategy, media, social, creative, and other initiatives to drive marketing gains.
Andre Tayo Jnr, Unilever Communication Channel Manager, Ghana/Nigeria, said, “Terragon has been a reliable business partner and they have contributed to the growth of our brands in their care. In consolidating our Nigeria and Ghana operations, we were excited to learn that Terragon could provide the same level of support to our brands in Ghana. We look forward to them bringing their innovative excellence to create more value for our consumers in both markets.”
Terragon has held accounts with Unilever for over three years and has delivered successful campaigns such as the #BrushBrushCampaign for Pespodent – a move which achieved first prize in the World Oral Health Day 2016 competition.