THE WHAT? Unilever, Tesco and In Kind Direct have teamed up to help British families in hygiene poverty, according to a report published by the Grocery Gazette.
THE DETAILS The initiative, which will be in place until March 7, will see Unilever donate an item from its Dove, Radox, TRESemme or Simple ranges when shoppers buy two items from a selection of participating personal care products in Tesco stores.
THE WHY? In Kind Direct has revealed that nearly half of low-income households have had to forgo hygiene products due to a lack of affordability. Unilever General Manager, Personal Care UK and Ireland, Chris Barron told Grocery Gazette, “Following the impact of our first hygiene poverty campaign in partnership with Tesco and In Kind Direct last year, it’s great to have launched our second campaign already and to share our commitment to working together over the coming years to respond to the growing issue of hygiene poverty and to supporting those who are most vulnerable.”