Revlon is conducting a review of its global media planning and buying accounts, according to a report published by Ad News, and incumbent agency MediaCom, who has held the account since 2010 has turned down the chance to pitch for the business.
“On March 23, Revlon informed us of its intent to begin a media review. We responded within 24 hours letting the client know that we did not wish to participate. We thank Revlon for the opportunity to help grow its global brands over the past seven years and wish them well,” a global MediaCom spokesperson said in a statement to Ad News.
Revlon did not respond to AdNews’ requests for comment.
The review is taking place less than 12 months after the US beauty giant appointed WPP to look after its global advertising account and named Grey as its creative agency of record.