THE WHAT? Thayers has unveiled its first television advertisement, according to a report published by Glossy. The 15-second animation is designed to relay the brand story and showcase the ingredients used in its signature toner.
THE DETAILS The campaign will run for three weeks and will be supported via digital channels until the end of the year. The brand has selected 10 influencers to create content around the commercial on social media too.
THE WHY? Having been acquired by L’Oréal last year, the natural skin care brand is beefing up its marketing efforts in a bid to reach a wider audience, particularly Gen Z and young millennials who are driving the clean beauty boom.