THE WHAT? The Avon Company has debuted a vegan clean skin care brand, Farm Rx, according to a report published by Direct Selling News.
THE DETAILS The line is formulated with a signature Slow Herb Complex, described as a blend of botanicals that have been cold-brewed to nourish dry skin.
The range is also said to be sustainably packaged and comprises a Super Greens Cooling Gel, Super Greens Multivitamin Moisture Cream, Bakuchiol Serum and Bakuchiol Eye Cream.
THE WHY? No doubt The Avon Company is hoping to harness the booming wellness movement with this nod to popular food trends.