THE WHAT? Luxury brand Hermes is poised to launch a line of lipstick, according to a report published by The Cut.
THE DETAILS The French fashion brand famed for its Birkin bag will debut a range of 24 shades named Rouge Hermes in March.
The lipsticks are refillable and available in two finishes, matte and satin – inspired by suede and calf leather respectively – and shades are drawn from the brand’s library of bag and scarf swatches.
“Success will mean our clients feel immediately that Rouge Hermes is more than a lipstick, but a Hermes object in itself,” Agnes de Villers, President of Hermes Parfums, told WSJ, per the Cut.
THE WHY? Hermes has been slow to move into the cosmetics sphere but with sales of luxury cosmetics buoyant, it’s the natural next step for the accessories brand. The lipstick collection is tipped to be followed by foundations and eye and cheek colours.