The Body Shop has achieved B Corp certification, a status given to companies that are said to meet high standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.
Awarded by B Lab, a non-profit body focused on a movement of people using business as a force for good, The Body Shop joins its parent company Natura to become B Corp certified.
CEO, The Body Shop said, “The Body Shop is joining the B Corp movement at an
incredibly exciting time; the planet and society need more fully-committed
responsible businesses. It is not enough just to be concerned with making
short-term profits. Consumers, employees and even shareholders recognise this
shift and are changing their behaviour to reward the companies and brands they
see as supporting a sustainable future.
“Real change can happen by working together, and at a time when the world is facing climate emergency and increasing social inequality, now is the time to act.”
In order to certify as a B Corp company, performance is analysed across five sectors: governance, workers, community, environment, and customers. The Body Shop’s Forever Against Animal Testing campaign is said to have contributed to the certification, with the company having brought eight million signatures to the United Nations in a bid to end cosmetic testing on animals.