The Body Shop’s collaboration with street artist Ben EINE has raised over £325,000 for charitable projects around the world, according to a report published by Blue & Green Tomorrow.
The funds were raised via limited edition products featuring designs in EINE’s signature font, bearing the message ‘change’. For every tube of Hemp Hand Protector or Almond Hand & Nail Cream sold, the L’Oreal-owned cosmetics brand donated £1.50 to its charitable arm, The Body Shop Foundation.
Customers were given the chance to choose the projects closest to their hearts, and the funds will be split according to votes cast, with first priority to be given to Our People & Animals, followed by Our Planet and Our Ocean.
“The Body Shop continues to excite our customers with new ideas. For the launch of our Enrich Not Exploit Commitment in February, announcing 14 targets in our aim to be the world’s most ethical and truly sustainable business, we partnered with a world-renowned street artist to redesign the packaging on one of our best-selling products. Following global voting by customers of The Body Shop, more than 200,000 hand creams have been sold across the world, with each customer voting on one of three issues close to the customers’ heart,” said Jeremy Schwartz, CEO of The Body Shop International.