THE WHAT The Body Shop has chosen Finn Partners as its U.S. PR agency of record, according to Provoke Media.
THE DETAILS The activist beauty company announced it has retained Finn Partners following a competitive pitch, with the agency overseeing services such as integrated PR strategy and activism, partnership support and influencer programming.
Finn has worked with The Body Shop on its portfolio of products, from skincare to make-up, and begun the partnership by supporting the company on its recent self-love campaign.
THE WHY Hilary Lloyd, Body Shop North America VP of Marketing & Corporate Responsibility, explained the choice, “Finn Partners’ deeply integrated marketing expertise and social impact work are helping us to differentiate and communicate our brand in the US. We’ve benefited from their strategic approach with our #SelfLove movement already and look forward to our collaborative work throughout the Pride celebrations and so much more.”