THE WHAT? The Body Shop has announced the closure of its direct selling operations, known as The Body Shop At Home, in the United Kingdom and Australia. This decision effectively ended The Body Shop At Home’s activities in these two countries, which were its only active markets.
THE DETAILS In an online statement, The Body Shop expressed regret over the decision, thanking its Consultants for their contributions. Concurrently, the company revealed plans to introduce a new digital service, The Body Shop Ambassador Programme, aimed at UK consultants, which is expected to be unveiled in the coming month.
THE WHY? The closure is set for February 2024, marking a significant change in The Body Shop’s business approach in the UK and Australia.