The Body Shop is set to bring Alipay to three of its key London stores in October, according to a report published by The Retail Gazette.

The L’Oréal-owned, environmentally-aware brand’s new service will allow thousands of Chinese shoppers to pay for their shopping via China’s biggest digital transaction service, using the Scan Alipay App.

Record numbers of Chinese tourists are expected to arrive in the city at the weekend, which marks the start of ‘Golden Week’ – a national seven-day holiday commencing on October 1. Last year, the UK welcomed 250,000 Chinese tourists, up 45 percent on 2014, and the weak pound is expected to tempt even more this year.

“China’s beauty market is the second biggest in the world. The Body Shop is extremely popular with the global Chinese shopper and accounts for a significant percentage of sales in our major UK stores,” Body Shop UK GM Simon Coble told The Retail Gazette. “With over 100,000 Chinese customers in the UK, we want to offer a great shopping experience, including simple and secure payment. We already have Chinese speaking Beauty Assistants and product translations, so we believe the convenience of accepting Alipay will offer a truly holistic experience for the Chinese shopper – and Golden Week is the perfect time to launch.”