THE WHAT? The Body Shop is set to relaunch its body butters with new ingredients and sustainable packaging.
THE DETAILS The full range of 13 products are now certified vegan and are made with a minimum 95 percent natural ingredients. Shea inclusion is Community Fair Trade shea butter from Ghana.
The packaging is now 100 percent recyclable and are made from 100 percent recycled plastic PET, which has been collected from the streets of Bengaluru in India. The pot lids are now aluminium, which is said to be reducing the use of virgin plastic in the brand’s tubs by 241 tonnes annually.
In addition to the previous favourites, an Avocado version has been added to the product line up.
The products are currently only available in the UK but will be launched into the U.S. going forwards.
THE WHY? The Body Shop cited the growing demand for more eco-friendly products amongst consumers as a catalyst for the updated formulas and packaging.
Talking to the Metro, Thomas Le Quinquis, Global Head of Marketing, spoke of the brand’s evolution since the pots were created in 1992, “Since then, our body butters have evolved constantly with time in order to meet the shifting needs of our customers. It has definitely pushed us to keep raising the bar on the sustainability profile of our packaging.”