THE WHAT? The Body Shop has announced the launch of its first 100% vegan bronzing range, Coconut Bronze, capitalizing on the growing trend for animal-free products, according to Vegan Food and Living.
THE DETAILS Including a Glistening Glow Powder, Matte Bronzing Powder and Gradual Tan Lotion, the products contain a Community Fair Trade organic virgin coconut oil.
The cruelty-free company has sourced the oil from Samoa, using ‘Women In Business Development Inc’ (WIBDI), which helps local women support their families in a sustainable way.
THE WHY? The Body Shop has a long history of championing sustainable products and ranges, with the new bronze collection tapping into the booming vegan make-up trend.