The Body Shop has stepped up its sustainability efforts with the launch of its new Community Trade recycled plastic in collaboration with Plastics For Change.
The new plastics are being launched as part of the company’s Community Trade fair trade programme and are a first for the company. Sourced from Bengaluru India, the recycled plastic is collected by waste pickers.
According to a press release, “In its first year, The Body Shop will purchase 250 tonnes of Community Trade recycled plastic to use in nearly three million 250ml haircare bottles by the end of 2019. This marks the start of a wider ambition, which is to introduce Community Trade Recycled plastic across all PET plastic used by The Body Shop within three years.”
The plastics will be used in its 250ml haircare bottles and by working with a start-up company and small waste picker communities the company will be “starting small and scaling up in a responsible and sustainable manner.”
Lee Mann, Global Community Trade Manager for The Body Shop, said, “As a company, we’ve always had the conviction to stand up for our principles when it comes to helping empower people, especially women, while protecting our planet. Our new partnership with Plastics for Change and our other partners will not only help support waste pickers but also champion plastic as a valuable, renewable resource when used responsibly.”
As part of the project The Body Shop and Plastics For Change will work alongside organisations such as Hasiru Dala, a non-governmental organisation that fights for waste picker rights, and Hasiru Dala Innovations, a social enterprise dedicated to creating essential employment opportunities for waste pickers.