THE WHAT? The Body Shop has rejigged its UK stores to emphasize the gender neutrality of its range. The ethical beauty retailer will no longer feature a dedicated men’s area.
THE DETAILS According to a report published by The Daily Mail, the Natura &Co-owned beauty brand will continue to label some products as ‘for men’ but will no longer group them together in store.
THE WHY? The move will not only free up store space but also chime with the brand’s inclusive approach to beauty. The Body Shop’s UK Managing Director, Maddie Smith, told The Daily Mail, “Our products are non-gender-specific. With some of our fragrances, different people have different tastes, but all of our skin care and body care can be used by anybody.”