THE WHAT? The Body Shop has announced an ambitious five-year plan to roll out refill stations in the majority of stores globally in an attempt to reduce plastic use and become the most sustainable business possible.
THE DETAILS The Natura &Co-owned brand has ushered the refill program in to stores across the US, and aims to have 49 percent of all US locations equipped with refill stations by the end of the year.
THE WHY? Hilary Lloyd, Vice President of Marketing and Values, North America, explains, “The foundation of The Body Shop’s environmental activism was born out of ideas like these, when our founder, Dame Anita Roddick, refilled her first bottle out of necessity in 1976. Our customers have been eagerly waiting for refills to return to The Body Shop. We’re thrilled to be embracing a circular economy approach and provide this sustainable alternative.”