THE WHAT? The Body Shop has announced a global partnership with NO MORE, an organisation dedicated to ending domestic violence and sexual assault.
THE DETAILS Together, the pair will raise awareness of the worrying increase in domestic violence during COVID-19 lockdowns, share information to support survivors and call on governments to provide additional funding for this cause.
“The whole world is going through an incredibly difficult time. Tragically an outcome of this has been a dramatic increase in domestic violence. Though governmental policies are designed to protect people, those at risk of domestic violence are in potentially terrifying situations; isolated with their abusers. The Body Shop has a truly global reach and influence which we want to use to help protect women. Through our campaign, we will mobilise more than 20,000 employees and encourage more than 30 million customers to support this vital cause. Collectively, as part of Natura &Co, that reach extends to over 200 million customers in more than 70 countries, so we have the scale to make a real difference.”
THE WHY? With The Body Shop keen to return to its activist routes and domestic violence a rapidly escalating crisis, it’s both a contemporary and worthy cause for the ethical beauty brand to get behind.