The Carlyle Group acquires majority stake in clean beauty brand Beautycounter

The Carlyle Group acquires majority stake in clean beauty brand Beautycounter

THE WHAT? Global investment firm The Carlyle Group has acquired a majority stake in clean beauty brand Beautycounter from parent company Counter Brands. 

THE DETAILS Valuing Beautycounter at $1 billion, the investment builds on the Carlyle Group’s ongoing focus on partnering with founder-led brands. 

The investment is coming from Carlyle Partners VII, an $18.5 billion fund that makes majority and strategic minority investments primarily in the U.S. in targeted industries, including consumer, media and retail.

The financial backing will help Beautycounter ‘accelerate its strategic initiatives, including increasing brand awareness as well as bolstering the company’s innovative, integrated, omni-channel business model.’

THE WHY? With a slew of investments happening in 2021, the Beautycounter buy out highlights the ongoing lure of clean beauty companies. 

Jay Sammons, Head of Global Consumer, Media & Retail, The Carlyle Group. “Beautycounter is a pioneer and leader in the fast-growing clean beauty industry, and we see an opportunity to support a talented, founder-led team in amplifying the brand’s mission to change beauty forever.”

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