The CBD boom: Europe’s first luxury online CBD store launches

The CBD boom: Europe’s first luxury online CBD store launches

Europe’s first luxury CBD e-commerce store has now launched, with The Chillery offering a host of high-end CBD products.

Selling a range of beauty and wellness items containing cannabidiol, the site features eight different brands and 24 products in total.

Speaking to Business of Fashion, Co-Founder Floriane von der Forst said, “In the UK, we realised, CBD wasn’t available readily to the extent it was in the US, so we decided to look for brands in Europe and the US for products and producers out there, making sure the European consumer had a high-quality selection of CBD products.”

Divided into five treatment areas: sleep, stress, pain, beauty and intimacy, The Chillery Co-Founders stated it was difficult to find third party brands that aligned with its luxury target audience.

The site also offers charts and cheat sheets on product usage, dosage and diagrams of hemp and cannabis plants.

Von der Forst continued, “We’re seeing, if you look within Europe, brands moving into skincare, but it’s been slower here because of regulations changing so much in [California]. We’re bringing more and more brands onboard, but Europe is always catching up.”

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