The choice is yours: L’Oréal publishes 2030 sustainability targets and helps consumers sift through sustainability measures

The choice is yours: L’Oréal publishes 2030 sustainability targets and helps consumers sift through sustainability measures

THE WHAT? L’Oréal has unveiled its new sustainability program, labelled ‘L’Oréal for the future’. The French beauty giant said it is ‘accelerating its transformation towards a model respecting planetary boundaries’ and reinforcing its commitments to both sustainability and inclusion.

THE DETAILS By planetary boundaries, the French beauty giant is referring to limits which, if crossed, will compromise the Earth’s capacity as a habitat for human development, and therefore L’Oréal is transitioning to operating its business in a way that addresses several major environmental issues in addition to fight against climate chance; namely the preservation of biodiversity, sustainable water management and circular use of resources.

Pledges include achieving carbon neutrality across all sites by 2025, all plastic packaging to be sourced from bio-based or recycled sources by 2030 and a 50 percent reduction compared to 2016 per finished product in greenhouse gas emissions by 2030.

L’Oréal is also allocating some €150 million to address urgent social and environmental issues as well as empowering its consumers to make more sustainable choices with a Product Environmental & Social Impact Labelling mechanism, which has been endorsed by independent scientific experts and verified by an independent auditor, and will be progressively deployed for all the French beauty giant’s brands and categories.

THE WHY? Jean-Paul Agon, Chairman and CEO explained, “L’Oréal’s sustainable revolution is entering a new era. The challenges the planet is facing are unprecedented, and it is essential to accelerate our efforts to preserve a safe operating space for humanity. We do so in our own business operations and in our contribution to the society at large. We know that the biggest challenges remain to come and L’Oréal will stay faithful to its ambition: operate within the limits of the planet.”

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