THE WHAT? The Estée Lauder Companies (ELC) has announced changes to its travel retail leadership team, with Alice Marvillet appointed as Senior Vice President, General Manager, Estée Lauder, Travel Retail Worldwide.
THE DETAILS Further, Mark Khoo has been named as Senior Vice President, Store Design & Visual Merchandising, Travel Retail Worldwide, while Irene Giatra is appointed as Vice President, Global Client Management, Travel Retail Worldwide.
Marvillet will be responsible for managing the Estée Lauder brand experience in TRWW and driving brand equity, as well as accelerating distribution, channel, and consumer engagement.
Khoo will lead the Travel Retail (TR) SDVM team and work alongside the Project Management and Field Visual Merchandising teams on brand executions.
He will also further develop TR SDVM capabilities and drive the design differentiation of ELC brands.
Giatra will be responsible for leading ELC’s Global Travel Retail Key Accounts. She will drive ‘transformational go-to-market initiatives.’
THE WHY? With travel retail continuing to rejuvenate following COVID-19, ELC’s leadership shake-up comes at a time when the industry HR merry-go round goes into full swing ahead of the new year.