The Estee Lauder Companies appoints Andre Branch to SVP, GM, MAC North America

The Estee Lauder Companies appoints Andre Branch to SVP, GM, MAC North America

THE WHAT? The Estee Lauder Companies has announced the appointment of Andre Branch to Senior Vice President, General Manager, MAC Cosmetics – North America, effective immediately.

THE DETAILS Branch joined Lauder in March this year as SVP, Strategic Initiatives – North America. In this new role, Branch is charged with accelerating and driving MAC’s North America go-to-market strategy, optimizing growth and delivering market share gain. He will continue to be a key member of the North America Leadership Team and will join the MAC Global Leadership Team.

THE WHY? Branch has an impressive track record leading a wide range of iconic beauty and consumer brands. Prior to joining ELC, he served as SVP, E-Commerce and Digital Operations at L’Oréal USA. Chris Good, Group President, North America, said, “Andre is a visionary brand-builder whose diverse global and US experience, deep knowledge of online and brick & mortar, and expertise in consumer engagement ideally position him to accelerate MAC’s strategic priorities and optimize its growth in North America.”

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