THE WHAT? The Estee Lauder Companies has announced the appointment of Andre Branch to Senior Vice President, General Manager, MAC Cosmetics – North America, effective immediately.
THE DETAILS Branch joined Lauder in March this year as SVP, Strategic Initiatives – North America. In this new role, Branch is charged with accelerating and driving MAC’s North America go-to-market strategy, optimizing growth and delivering market share gain. He will continue to be a key member of the North America Leadership Team and will join the MAC Global Leadership Team.
THE WHY? Branch has an impressive track record leading a wide range of iconic beauty and consumer brands. Prior to joining ELC, he served as SVP, E-Commerce and Digital Operations at L’Oréal USA. Chris Good, Group President, North America, said, “Andre is a visionary brand-builder whose diverse global and US experience, deep knowledge of online and brick & mortar, and expertise in consumer engagement ideally position him to accelerate MAC’s strategic priorities and optimize its growth in North America.”