The Estée Lauder Companies is set to launch Clinique, Estée Lauder and Aramis into the Nigerian market for the first time thanks to its new partnership with Jumia Online Retailer.
Teaming up with the leading Nigerian online retailer, the company is hoping to provide access to three of its key brands in the untapped market.
Mario Lazzaroni, Country Manager for The Estée Lauder Companies, Sub Saharan Africa said, “The Estée Lauder Companies is excited about this partnership with Jumia in Nigeria. Many of our consumers currently do not have regular access to our products, specifically in Lagos and Abuja. Our fully branded “stores-in-store” on Jumia will provide women and men all over Nigeria with the opportunity to enjoy our brands via an educational and convenient online shopping experience, and with full confidence on our products authenticity.”
Meanwhile Juliet Anammah, Jumia Nigeria CEO, stated, “With this new partnership on the Jumia platform customers and beauty enthusiasts all over Nigeria can now access the premium products from Clinique, Estée Lauder and Aramis with the assurance of Jumia’s buyer protections. Each of our visitors will enjoy country-wide delivery, 7-day free returns, and varied payment options including cash on delivery.”