The Estee Lauder Companies brings Shane Wolf on board to boost hair care brands

The Estee Lauder Companies brings Shane Wolf on board to boost hair care brands

THE WHAT? The Estee Lauder Companies has named Shane Wolf as President, Global Brands, Aveda and Bumble and Bumble, effective July 1. Wolf joins from L’Oreal where he has built a wealth of hair care experience in GM positions spanning Pureology, Redken, Keratase and Shu Uemura.

THE DETAILS Corey Reese, SVP, Global GM Bumble and bumble will report to Shane and they will partner together to continue building on the brand’s iconic styling authority and salon-inspired product innovation.

THE WHY? Jane Hertzmark Hudis, Executive Group President, The Estee Lauder Companies, comments, “Shane is an innovator, a creative brand leader and a disruptor in hair care. Shane’s appointment reflects our company’s commitment to maximizing the growth potential of our hair care brands and building on our position in this important category.”

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