The Estee Lauder Companies and Cruelty Free International have announced a new collaboration with a view to ending animal testing for cosmetics once and for all.
The US prestige beauty giant will support the animal rights advocate’s efforts to encourage leaders to embed cruelty-free consumption and production measures in the UN’s Sustainable Development Goals.
The Estee Lauder Companies will also work towards Leaping Bunny cruelty free certification, starting with select brands in its portfolio.
“Cruelty Free International has been at the forefront of ground-breaking advocacy in the animal testing space with like-minded partners globally. We are very proud to collaborate with them on their tireless commitment to sustainable cruelty-free beauty,” Anna Klein, Senior Vice President Global Corporate Affairs at The Estée Lauder Companies, explained.
Cruelty Free International Chief Executive, Michelle Thew, added, “We are thrilled to be partnering with such an important respected global beauty company to help bring animal testing for cosmetics to an end. Consumers expect brands to be leaders for positive change which is why genuine engagement from businesses is so important. We hope today’s announcement encourages more cosmetics companies to do the right thing, listen to public demand and make a commitment to ending animal suffering in the cosmetics industry.”