THE WHAT? The Estee Lauder Companies has announced the opening of its new distribution center in Galgenen, Switzerland. The facility is designed to accommodate the dynamic and future growth of its global travel retail business.
THE DETAILS Lauder said that travel retail is one of the its highest growth channels, touching 3 billion consumers a year. Spanning 300,000 square feet, the new facility will expand upon the company’s existing distribution footprint and enable future growth as well as support the US prestige beauty giant’s sustainability goals.
THE WHY? Fabrizio Freda, President and CEO, explains, “Travel Retail continues to demonstrate its resilience, driving tremendous growth over the last decade for The Estée Lauder Companies. We remain extremely confident in the channel for the long-term, especially as travel restrictions ease globally and people start traveling again. The opening of our new Galgenen distribution center will enable us to adapt even better to ever-changing retail needs and growth opportunities for the channel, and expand upon our existing distribution presence in Switzerland.”