The Estee Lauder Companies has appointed OMDHong Kong as its media agency for the region, according to a report published by The Drum.
The US prestige beauty giant previously worked with the Hong Kong-based media buyer via its signature brand, and now will extend that partnership across the 13 brand-strong portfolio.
“We are delighted to extend our partnership with OMD to leverage the team’s strategic thinking and innovation capabilities in media and advertising technology, as well as their in-depth knowledge of the Hong Kong market, to drive business growth,” said Vicki Au, Managing Director of Estee Lauder Hong Kong, per The Drum.
“It’s a real honor to have our remit expanded and take on greater responsibilities for some of the world’s most prestigious brands. It’s been a pleasure working with the team and we look forward to extending this relationship to drive business growth for the rest of Estee Lauder’s portfolio,” added Gary Wong, Managing Director, OMDHong Kong.